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Made for the days
you’ll remember.

Frontier Pursuits started with a simple idea: families don’t need more complicated plans. They need a good reason to get moving.

The idea

Ordinary weekends can become proper adventures.

You don’t need a plane ticket, a spotless campervan or a full boot of specialist gear. A nearby hill, a back garden, a wet beach or a blanket fort can be enough.

Frontier Pursuits is an Irish family-adventure brand being built around practical ideas children can help choose and parents can actually use. The Family Adventure Deck is our first product: 50 prompts designed to replace “what will we do today?” with “which one are we picking?”

Our promise
  • Keep adventures achievable
  • Encourage curiosity, confidence and family time
  • Avoid expensive or unnecessary kit
  • Make room for imperfect weather and changed plans
  • Create products worth keeping and reusing

More noticing.
Less scrolling.

Finn the Pine Marten captures the spirit of the brand: curious, brave, playful and always looking a little closer.

Explore nearby

Adventure begins where you are, not only somewhere far away.

Let kids lead

Give children a real choice and a part to play in the day.

Keep the story

The mess, wrong turns and daft moments are usually the best bits.

Come along from the start.

Join the early list for progress, launch news and first access.

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